What we build.

Six core capabilities. One mission: automate your business with intelligent, scalable AI systems that deliver measurable ROI.

In short

What services does Pyxage provide?

Pyxage builds conversion websites, AI agents, voice agents, predictive advertising systems, e-commerce automation and workflow automation for businesses in the UK, Dorset and Romania.

Websites & Landing Pages

High-converting, SEO-optimized sites built with modern frameworks and AI-enhanced UX.

We design and develop blazing-fast websites that rank, convert, and scale. Every pixel is intentional - from AI-driven personalisation to clear content structure and smooth handover.

Problem: Most businesses invest in web pages and then leave money on the table because those pages are built for people browsing, not for conversion systems and AI agents to process.

Approach: We audit the entire commercial journey: intent signals, page-level microcopy, offer proof, trust anchors, and follow-up handoff. Then we rebuild around conversion intent with schema-rich structure, local proof, and event tracking for direct attribution.

Outcome: Typical outcome: 15% to 35% increase in click-to-enquiry conversions, with lower bounce and clearer qualification before audit calls.

What's included

Custom design systems & component libraries

Core Web Vitals optimization

AI-powered A/B testing & personalization

Technical SEO and structured content baked in

Case study

Weymouth legal firm: +34% form completions in 6 weeks

We replaced a generic services section with location proof, pricing clarity, and an answer-led FAQ. Result: cleaner intent capture and a stronger post-click signal chain into the audit flow.

Tech stack

Conversion-focused Next.js architectureSchema.org + local business graphA/B testing frameworkEvent-driven conversion analytics

Websites FAQ

Do you rebuild the whole site or optimize existing pages?

Both. We usually start with a fast page-level audit and then rebuild the highest-friction pages first.

Will this improve local search visibility?

Yes when paired with local proof sections, structured data, and consistent citation content across service and town pages.

Can you make pages perform better without increasing ad spend?

Yes. Better conversion and clearer qualification usually improves campaign return before any budget changes.

Do you include service-specific pricing clarity?

Yes. Every service section includes clear scope framing and the next step CTA so prospects can self-qualify before contact.

Start website upgrade Read the deep dive

AI Agents & Custom Bots

Intelligent chatbots and AI agents that handle support, sales, and internal operations 24/7.

Our custom AI agents go beyond scripted responses. Built on large language models and fine-tuned for your domain, they understand context, handle edge cases, and learn from every interaction.

Problem: Support, qualification, and sales teams often miss leads outside office hours or because lead flow is spread across too many channels.

Approach: We build domain-tuned AI agents with defined intents, guardrails, escalation paths, and CRM-integrated memory so each interaction is useful and attributable.

Outcome: Typical outcome: 40%–75% of repetitive front-desk interactions handled automatically, and fewer dropped leads after hours.

What's included

Custom-trained on your knowledge base

Multi-channel deployment (web, Slack, WhatsApp)

Seamless handoff to human agents

Analytics dashboard & conversation insights

Case study

Consultancy firm: +31% qualified follow-up conversations in 6 weeks

We introduced channel-aware routing and post-chat handoff notes, then connected all lead sources into one qualification pipeline.

Tech stack

LLM orchestration with policy controlsIntent taxonomy and fallback routingCRM/context sync and conversation memoryHuman-in-the-loop escalation workflows

AI Agents FAQ

Do these agents work in Romanian as well as English?

Yes. We set language policies and tone profiles per route, channel, and audience segment.

Can we keep a human review step before key actions?

Yes. We can require manual approval for quote requests, schedule changes, and sensitive handoffs.

Can the agent access internal documents?

Yes, with controlled retrieval layers and strict permissions over every knowledge source.

What happens when integrations fail?

Failures trigger fallback scripts, alerts, and graceful escalation so the user still receives support.

Build your agent flow Read the deep dive

Voice Agents

Conversational voice AI for phone systems, customer service, and hands-free workflows.

Replace hold music with intelligent conversation. Our voice agents handle inbound and outbound calls with natural speech, real-time intent detection, and CRM integration.

Problem: Missed calls and after-hours enquiries cost revenue when small teams can't handle call spikes or repeated callbacks.

Approach: We build voice workflows with caller intent detection, routing, scheduling and CRM-connected summaries for every interaction.

Outcome: Typical outcome: 25%–55% fewer missed opportunities and faster call handling for service teams.

What's included

Natural language understanding & speech synthesis

IVR replacement & call routing

Real-time sentiment analysis

Integration with existing phone systems

Case study

Local clinic: +42% callbacks answered outside office hours

An inbound voice agent captured and triaged calls automatically, routed high-intent cases to staff, and reduced drop-offs during busy periods.

Tech stack

Speech-to-Text & intent classificationTelephony orchestration + fallback scriptsCRM/event sync and context handoffHuman escalation and call-summary workflows

Voice Agents FAQ

Can it run outside office hours?

Yes. Most local teams use 24/7 voice handling for initial qualification and booking capture.

Can voice agents work with existing phone systems?

Yes. We integrate with common telephony APIs and IVR/CTI stacks where available.

How is sensitive data handled?

No caller data is stored beyond your retention policy; integrations respect your access and governance controls.

Can we limit escalation?

Yes. Escalation rules are configured by route, intent, and value threshold.

Add voice automation Read the deep dive

AI-Powered Ads

Predictive ad targeting and creative optimization that maximizes ROAS across all channels.

Stop burning ad spend on guesswork. Our AI models analyze audience behavior, predict high-intent segments, and dynamically optimize creative and bidding in real time.

Problem: Many local agencies still run campaign loops manually, with week-long reporting delays and weak handoff from click to booked enquiry.

Approach: We implement a closed-loop system: creative test buckets, audience expansion rules, qualification scoring, and campaign-to-CRM attribution so every pound spent is tied to business outcome.

Outcome: Typical outcome: 20% to 40% better campaign efficiency with a clearer pipeline from ad click to qualified opportunity.

What's included

Predictive audience modeling

Dynamic creative optimization

Cross-channel attribution & reporting

Automated bid management & budget allocation

Case study

Dorset e-learning studio: +28% qualified leads with stable CPA

Weekly budget shifts were moved from guessing to signal-led automation. We introduced intent filters and mapped ad terms to service-level qualification criteria.

Tech stack

Creative testing matrixAudience prediction modelConversion attribution pipelineROI guardrails and budget caps

AI Ads FAQ

Can you work with our existing ad accounts?

Yes. We connect to current Google/Meta accounts and only take control of optimisation logic where there is clear ROI impact.

Will AI reduce my CPC immediately?

Usually within 1-2 weeks after signal stabilization. The first gains are usually in quality, then cost efficiency.

What happens to low-performing campaigns?

Underperforming sets are paused or reallocated based on confidence thresholds and expected marginal return.

Can you separate local and national targeting?

Yes. We set campaign layers per geography, service type, and device behaviour to preserve quality control.

Boost campaign efficiency Read the deep dive

E-Commerce Automation

Inventory management, pricing optimization, and personalized customer journeys at scale.

From dynamic pricing to predictive inventory, we automate the entire e-commerce value chain. Your store runs smarter, faster, and more profitably - on autopilot.

Problem: Inventory drift, price errors, and disconnected post-purchase workflows create customer frustration and margin leakage.

Approach: We connect product, pricing, CRM and campaign systems into one decision loop with threshold-based automation.

Outcome: Typical outcome: higher stock reliability, better conversion quality, and more repeat purchases.

What's included

AI-driven dynamic pricing strategies

Predictive inventory & demand forecasting

Personalized product recommendations

Automated email & SMS flows

Case study

Home-goods retailer: +27% repeat order rate

Automated replenishment and personalized recommendations reduced stock-outs and improved retention at the critical repeat-purchase stage.

Tech stack

CRM & inventory connectorsDynamic pricing engineProduct recommendation modelLifecycle automation stack

E-commerce FAQ

Can this run on existing store platforms?

Yes. We integrate with common store, CRM, email and payment systems used by small teams.

How quickly can it reduce manual work?

Usually after one fast audit-to-pilot cycle; we prioritize stock and order follow-up automation first.

Can it reduce abandoned cart losses?

Yes. Automated recovery workflows and product relevance improve cart completion and follow-through.

Can we keep control of pricing rules?

Yes. Price bands and exception rules stay locked to your policy.

Automate your store Read the deep dive

Workflow Automation

End-to-end process automation connecting your tools into one seamless, intelligent pipeline.

We map your operations, identify bottlenecks, and build automated pipelines that connect every tool in your stack. Less manual work, fewer errors, faster execution.

Problem: Disjointed manual workflows create delays, errors, and knowledge loss between teams and tools.

Approach: We map every step, add API/automation bridges, and implement monitoring with retries plus human safeguards.

Outcome: Typical outcome: 10+ hours/week reclaimed and significantly more consistent execution across teams.

What's included

Process mapping & bottleneck analysis

API integrations across your entire stack

Error handling & intelligent retry logic

Real-time monitoring & alerting dashboards

Case study

Local services business: 12 hours/week less admin

We linked booking, CRM, email and follow-up tasks into one pipeline with automatic escalation and error handling.

Tech stack

API-first workflow designRule engine + AI classificationMonitoring, retries and alertingHuman-controlled release governance

Workflow FAQ

Can you automate one flow first?

Yes. We start with a highest-impact workflow and prove results before scaling.

How do you avoid automation failures?

With queueing, retries, clear fallback paths, and alerting to your ops team.

Which tools are supported?

Make, Zapier, n8n, and custom API integrations are all supported when security and reliability are in scope.

How are results measured?

We define KPIs first, then track conversion time, response speed, and error rates before and after automation.

Build core workflows Read the deep dive

AI services FAQ

Which AI service should a business start with?

Start with a high-volume, repetitive workflow with clear rules: support, lead qualification, bookings, reporting, sales follow-up or missed-call handling.

Can Pyxage connect AI to existing business tools?

Yes. We connect websites, CRMs, email, forms, calendars, e-commerce platforms and internal systems using secure integrations and automated workflows.

Does Pyxage only work with Dorset businesses?

No. Pyxage is based in Weymouth, Dorset, and works with businesses across the UK and Romania, including remote teams and multi-location operations.

How does an AI services project start?

It starts with a free AI audit: we map manual work, estimate business impact and recommend the systems most likely to deliver fast, measurable value.

Not sure where to start?

Book a free AI Discovery Audit. We'll map your operations, identify automation opportunities, and give you a clear roadmap with projected ROI.

Book your free audit